Fuji Xerox Australia awarded GECA ecolabel for sustainability

Fuji Xerox Australia has been awarded the Good Environmental Choice Australia Label for its ApeosPort III and IV and DocuCentre III and IV multifunction devices by Good Environmental Choice Australia (GECA). It is the only vendor of multifunction device technology to receive this accolade in Australia.

The Australian Ecolabel Program has been developed for general compliance to ISO 14 024 and is managed by GECA, a not-for-profit organisation utilising independent, third-party registered assessors. The Good Environmental Choice Label is the only environmental program in Australia which recognises the ‘whole of product life’ environmental performance of consumer products. It is only awarded to products that meet strict guidelines in sourcing, manufacture, ongoing use and recycling, as well as the life cycle of the components used in the products. The GECA Ecolabel is part of an internationally recognised ecolabel body, the Global Ecolabellng Network, which, with 40 members, is rapidly gaining prominence around the world.

Nadia Curcuruto, Product Marketing Manager for Office Products at Fuji Xerox Australia, commented, “This award, from an independent body, assesses a product’s environmental performance based on strict criteria. It shows that Fuji Xerox processes are conceived with environmental criteria at the forefront of their development, and it reinforces the company’s strong commitment to environmental sustainability.”

The Fuji Xerox ApeosPort III and IV, and DocuCentre III and IV products were assessed on criteria such as fitness for purpose, energy use, environmentally hazardous materials, emissions, noise, recycled parts requirements, packaging and consumables.

Judy Hollingworth, CEO of Good Environmental Choice Australia, said, “This is an excellent example of how technology companies can lead the way in environmental best practice. Our Environmental Choice Australia Ecolabel helps generate incentives for market participants to think about their product design and development process to minimise impacts on the environment. If it succeeds in reshaping the market incentives on environmental performance then the real winners will be those who inherit the Australian environmental and cultural legacy.”

In addition, in October this year Fuji Xerox Australia was announced as the winner of the Leading in Sustainability award at the 2010 Banksia Awards, Australia's most prestigious environmental awards. The company won the Leading in Sustainability award in the large business category, which recognised its highly evolved and integrated approach to sustainability through its commitment to reducing the impact of its products and its customers' footprint, as well as the company's total approach to product innovation and supply chain management.