Grundfos gears for growth in Asia-Pacific

Danish pump manufacturer Grundfos has announced a new structure to reinforce its market position for sustainable and profitable growth in the Asia-Pacific region.

Asia-Pacific operations will now come under four geographical clusters: East Asia, South Asia, Oceania and Indochina. The reorganisation aims to improve customer centricity with a stronger focus on local requirements; strengthen business efficiencies with better resource allocation; and increase market competitiveness with better economies of scale. The Asia Pacific Regional (APREG) headquarters remains in Singapore.

The new structure considers the commonalities in technological requirements, as well as cultural, demographical profiles that exist within each geographical cluster. As such, it will allow Grundfos to concentrate on opportunities and challenges that are unique to each cluster. With resources dedicated to the needs of each geographic cluster, Grundfos is expecting to do more for the region by expanding on its product range and increasing assembly and production facilities for local requirements.

The company plans to focus on the emerging middle-class and commercial and domestic building segments, while intensifying its drive on energy-efficient products and water utilities for flood control and water-treatment applications. There are also plans to elevate after-sales services into a business in its own right, with maintenance service contracts, pump audits and energy checks, replacement, upgrading and commissioning services offering fresh opportunities for business growth.