Business-friendly framework to reduce energy consumption

Thursday, 10 July, 2008

Emerson Network Power will bring together some of the biggest names in Australian IT — Cisco, Dell and IBM — to help launch its initiative to slash energy consumption in the data centre.

Emerson's Energy Logic framework is a vendor-neutral roadmap that sets out 10 easy steps to reduce the amount of energy consumed in the data centre. It is particularly significant at a time when Australian companies are looking at ways to reduce their energy bills and comply with newly minted government regulations to become more eco-friendly.

The Energy Logic Symposium Series has attracted hundreds of business decision makers, IT and facility managers, CXOs and government officials across Asia since April.

"The feedback we've had to date from Asia tells us that companies are struggling to run their equipment-heavy data centres due to insufficient power, while having to meet emerging regulations from their governments to comply with energy saving regulations," said Mark Deguara, national product manager, Emerson Network Power Australia.

"The $150 million energy-saving plan by the NSW government is a case in point," said Deguara.

"This is an opportunity for us as an industry to present a unified solution that shows Australian companies how they can best meet these new demands on their business on one hand, and make significant operational savings on the other."

David Scott, managing director, Emerson Network Power Australia, says that although the new regulations could initially seem daunting, local companies should be embracing the changes.

"I've heard of concerns over the cost of complying with increasingly stricter government regulations, but frameworks like Energy Logic can allay most of those fears by not only giving clear and decisive direction for energy cuts, but actually quantifying the savings in dollar terms for the business," said Scott.

"The Energy Logic sequence can potentially save more than half of a data centre's energy load, which in practical terms can result in millions of dollars saved annually," he adds. "Energy savings is no more a nice-to-have but a must-have, not only in terms of potential cost savings to business, but now, as a basic prerequisite for doing business."

For more information, visit Emerson.

 

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