B2B sharing platform launches in Western Australia

In mid-2017, European business-to-business (B2B) sharing platform FLOOW2 ventured out to Australia, starting two asset-sharing projects with local business partners in Adelaide and Queensland.

Now, FLOOW2 has introduced its online B2B sharing marketplace to companies in Western Australia. Together with Australian business partner GenS, a specialist in consulting businesses on circular economy strategy implementation, the company is planning to transform the Western Australian economy into a sharing economy.

“We see a globally growing mind shift from ownership to access,” said Kim Tjoa, co-founder of FLOOW2. “Many businesses in Europe are already using FLOOW2 to share capacity, like hospitals, large industrial companies or SMEs located at industrial areas. But our goal is to create a global sharing economy, so we’re glad to collaborate with GenS and to enter Western Australia this year as well.”

There is no doubt that the popularity of the sharing economy is growing, as more and more people and businesses are realising that there is an extensive amount of unused materials and an increase in waste of resources. FLOOW2’s sharing economy initiative provides a way to more efficiently utilise these products and resources, in order to develop our society from a linear towards a circular economy.

The FLOOW2 platform enables businesses, healthcare organisations and government agencies to swap, sell and share equipment, facilities, services, waste, and the knowledge and skills of personnel with other companies — thus driving down costs, increasing efficiency and flexibility, and improving the sustainability focus.

The sharing marketplace gives its users the possibility to facilitate the sharing of their assets, in a secure and transparent environment. Organisations can realise additional turnover by renting out their assets to colleague companies, or they can lower costs by renting temporarily from other organisations as opposed to buying additional capital. They can even share available equipment internally among the organisation’s own entities, operational sites or departments, reducing the volume of required capital.

“We are excited to announce the collaboration between GenS and FLOOW2,” said GenS founder Rob Kivits. “We believe this platform offers a value-add to GenS’s service offering and brings us a step closer in our aim to implement the circular economy in Australia.”