LED signage system lights up storefronts across China

GE Lighting has partnered with Hong Kong-based health and beauty retail giant Watsons to implement its LED signage system at 400 storefronts across China. With the new lighting solution, Watsons storefronts exude an inviting brilliance while enjoying ease of maintenance and an estimated 67% reduction in energy consumption.

Watsons storefronts illuminated by GE’s LED signage system.

GE Lighting Sales Engineer Gabby Xiang commented: “Watsons has very high standards of requirements for its storefront signage boxes, especially in terms of product lifetime and quality of illumination. They were looking to retrofit the current system with one that would be more energy efficient and with reduced maintenance. Other key considerations are good after-sales warranty and the performance and quality of the proposed new solution. We are more than happy to be selected for this retrofit project and look forward to be of service to the Watsons chain of stores across the country.”

For retailers, storefronts are the direct interfaces to customers; hence, great importance is placed on the quality of the illumination of storefronts. Taking the performance of GE LED signage system and the strong after-sales support into consideration, Watsons is pleased with GE Lighting’s relatively fuss-free solution in terms of maintenance, which will translate into higher operational efficiency for its stores.

The GE LED Tetra signage system is suitable for a wide spectrum of applications, providing quality luminance, ease of maintenance and good cost-performance. For the Watsons storefronts, the product specified is the Tetra Max. Available in a range of colours including white, red, blue and green, Tetra Max creates uniformity. With an overmoulded design, the components are protected from moisture. Installation is also made simple with predrilled mounting holes and industrial-grade mounting tape.

The LED signage system has a life span five times higher than the previous system. With the new system, Watsons will see energy consumption reduced by about 67% and a payback period of 1.3 years. The energy savings are equivalent to eliminating approximately 306,000 kg of carbon dioxide emissions per year, or creating 34 ha of new trees.